Cheap Monday started out in 2000 as a second-hand store in Stockholm. 18 years down the line, they're a big international name in jeans.
They are bringing us their fall winter 09/10 catalogue - they're one of the first brands to present their campaign for FW 09/10.
They are bringing us their fall winter 09/10 catalogue - they're one of the first brands to present their campaign for FW 09/10.
The store began distributing new garments as well as second-hand, but they found that jeans were too expensive. The solution? To create their own line of jeans.Their first 800 jeans sold in just two weeks. And in 2005, Cheap Monday became a true fashion brand with a collection that went beyond just jeans
They've achieved their aim, distributing reasonably-priced garments in luxury stores, and competing with the attitudes and philosophies of luxury brands.Today, their jeans are sold in 28 countries and in over 1,000 stores.
I'm a FAN now!!!
XoXo
.jpg)
No hay comentarios:
Publicar un comentario